Munich, October 22, 2017
World premiere at the Bavarian Derby in the Regionalliga between TSV 1860 München and FC Bayern Munich II. For the first time in the history of soccer, a match ball with integrated sensor was used during an official live TV match (in cooperation with ball partner Derbystar). In addition to the ball, all players from both teams were equipped with a sensor inside their jerseys.
Added value for viewers & fans
Based on the sensor data, a series of statistics, analyses, and graphs was generated, such as distance covered, maximum sprint speed of athletes or the shot speed. In close cooperation with our media partner Sport1 the data was visualized live on TV. This way, completely new and fascinating insights into the game could be provided to the spectator. Selected metrics, such as the shot speed, for example, are metrics that are currently not available in real-time even in professional games of the German first league (1. Bundesliga) or the Champions League. The viewers enjoyed the new insights and honored the event with a record audience share: An average of more than 650,000 viewers watched the 1: 0 of FC Bayern II on television – with a peak of more than 780,000. With these numbers the game achieved a record value since Sport1 has started broadcasting games of the Regionalliga.
Added value for clubs & athletes
After the match, the clubs’ coaches received comprehensive data analyses of their respective team. With the generation of game data, coaches and their staff are able to analyze and improve the fitness and tactics of their team. At the same time, injury risks for athletes can be mitigated.
Added value for marketers
Beyond benefits in terms of sports and media, the data offers also a significant benefit with regards to marketing. New opportunities can, for example, arise through the marketing of established and new metrics (e.g. firing speed) in collaboration with advertising partners. There is already a number of successful examples that use conventional game data such as the Castrol Index or the Audi Player Index.
The technology behind it
All this is made possible by the pioneering technology of KINEXON. The small sensors inside the ball and jersey are the heart of the KINEXON system. The sensors have a weight of just 15 grams and are half the size of a business card; the chip that is integrated into the ball is even lighter and smaller. They capture the 3D-location and motion of the ball and the player with an unprecedented centimeter accuracy – and thus much more precise than GPS. In addition to that, the KINEXON sensor tracks any kind of motion such as acceleration, rotation and load. KINEXON uses a proprietary sensor network technology that is superior to other technologies such as GPS in terms of accuracy. The KINEXON sensors transmit the real-time data via so called anchors, that serve as reference points, to the KINEXON application. The smart application processes the data and offers exciting insights into the fitness of the players and the tactics of the team.
Outlook
Numerous well-known teams around the world already use the technology for training sessions of professional and junior athletes. By providing the data also in game situations, new possibilities for live commenting and evaluation arise. For the future it is planned to identify and integrate even more smart data – including data that is not even available in today’s Bundesliga like jump height for headers, or the speed of passing. Read the press release of the media event also in German.
More stories
Furman's Director of Basketball Performance, Matt Aldred, Joins KINEXON as an Ambassador
KINEXON is excited to announce the signing of Matt Aldred, Assistant Head Coach and Director of Basketball Performance, as a member of the KINEXON Ambassador Program.
Boavista FC Reinforces Partnership with FSI and Announces Collaboration with KINEXON
KINEXON Launches KINEXON Mesh: A Groundbreaking Wireless Asset Tracking Solution, Implemented in Minutes
KINEXON Mesh enables plant and production managers to optimize operations and ensure bottom-line growth. The wireless, plug-and-play location system brings market-leading accuracy, high scalability, and fast ROI to the automotive, aerospace, intralogistics and machinery & equipment industries – and beyond.
KINEXON Joins SAP® Supply Chain Solution Portfolio
Order Tracking and Process Management solution now available on SAP Store, empowering businesses to automate operations, improve efficiency, and drive sustainability.
KINEXON Launches New GPS-Based Player Tracking System for Outdoor Team Sports
With PERFORM GPS Pro, KINEXON presents the latest generation of a GPS-based tracking solution for mobile performance and stress analysis of outdoor athletes. In addition to the highest data quality, this innovation stands out from other systems with a live stream to the AWS Cloud and other features that make everyday analysis work more flexible and faster for coaches.
FIBA Approved KINEXON Software Taking Data-Powered Analytics to Next Level
KINEXON, who recently joined the FIBA Equipment & Venue Centre Approved Software program, is helping enhance basketball across the globe with innovative live data, insights and actions.
Handball-Bundesliga Extends Sports Data Contract With KINEXON Through 2029
HBL will rely on KINEXON for sports data until 2029. The top German professional (team) handball league extended its collaboration with the sports analytics company. Key pillars of the collaboration include digitalization, as KINEXON data continues to drive digital innovation. Using KINEXON’s mobile systems, clubs are able to identify training overload early. The data helps the HBL create value for fans, partners and the new media business.
KINEXON Hires 25-Year Strength and Conditioning Coach Jeff Dillman to Drive Football Expansion
KINEXON Raises $130M in Funding Round Led by Thomas H. Lee Partners
Funding enables KINEXON to accelerate international expansion and scale its operating system for connected and automated operations. BMW i Ventures and Telekom Innovation Pool co-invest and announce commercial partnerships.
Premiere in Liga Portugal: SELECT Receives FIFA QUALITY PRO LABEL for Ball With Integrated KINEXON Sensor
The “Brillant Super iBall” (intelligent ball) from SELECT received the “FIFA Quality Pro” certification. The ball will make its debut in the playoff series of the first Portuguese Football League — Liga Portugal Bwin — and generate live data for the live broadcast on TV.
New VP Clubs & Federations EMEA: Per Hansen drives expansion of KINEXON internationally
It is the third big news from the management team of KINEXON Sports & Media GmbH at the start of the year: Per Hansen becomes Vice President Clubs & Federations EMEA.
Marco Dröge Promoted to Executive Vice President Commercial EMEA
As part of KINEXON Sports & Media’s rapid expansion, Marco Dröge will be responsible for sales activities in the EMEA region as Executive Vice President Commercial EMEA from January 1, 2022.
Reimut Hellmerichs joins KINEXON as Vice President Business Development
New year, new employer: At the start of the year, former Catapult manager, Reimut Hellmerichs, starts as Vice President Business Development EMEA at KINEXON, one of the leading providers of performance tracking and analysis in sports.
KINEXON expands its footprint in the Swiss National League by providing tracking and analysis to HC Ambrì-Piotta
With the Swiss professional ice hockey club HC Ambrì-Piotta, another club relies on intelligent live tracking & performance analysis technology from KINEXON. The team led by head coach Luca Cereda joins SC Rapperswil-Jona Lakers as one of the first in the National League to use small UWB KINEXON player sensors to analyze data on skating speed, time on ice, power, acceleration, miles traveled on ice and more in real time. It’s the same technology that is increasingly used in the US American NHL, NBA and NFL, as well as German professional leagues.
VfL Wolfsburg to become first club to equip women's and junior teams with same sports analytics setup as men's pros
Live player tracking is now also used in women’s and youth football. German Bundesliga football club VfL Wolfsburg is investing in the latest real-time tracking technology from KINEXON. Beginning in the 2021/2022 season, all teams from women’s and men’s professional to the U14 junior team are equipped with the latest GNSS-based KINEXON PERFORM live tracking and analysis solution.