Women's Sports Analytics Powered by AWS
Together With AWS We’re Challenging the Status Quo in Women’s Sports
Many studies in the fields of sports medicine and the exercise sciences are based on men. These findings also serve as the foundation of sports performance training and sports technology.
Consequently, men and women athletes are treated equally, despite specific demands often being blatantly obvious. KINEXON and AWS challenge this status quo.
Both companies are among the leading providers of live sports data analysis and are convinced teams have enormous potential, which can be realized through pointed, women-specific load management based on player tracking technology.
"Working together with professional women’s teams in top leagues in football, basketball, handball and volleyball...
… we have a wide range of knowledge and reference data we can rely on. Plus, through our joint initiative with AWS, we keep identifying new features, applications and improvements for our products and analysis to pointedly live up to the demands of women in top-level sports.”
Jana Hubel, Lead Consultant
KINEXON Women’s Sports Science
What We Do
On our mission to improve conditions for women athletes and teams in professional sports in the technology sector, we have set ourselves three goals:
Listen & Learn
Players and coaches know best where potential is untapped. We teach them to use data and identify needs, promoting communication and collaboration.
Create & Impact
It should not stop with ideas. We closely monitor the requirements of our teams and develop achievable, effective solutions to create measurable impact.
Connect & Inform
Our experience and insights can help any team. We seek and encourage exchange, always striving to contribute towards improving professionalism.
Listen & Learn
Do women athletes and staff have the same questions about performance and stress data as men? Our work with professional women’s teams has shown time and again: No, they don’t. Are there studies and papers that deal with their requirements? No, not sufficiently (yet).
This is exactly where we start: In the first step of our initiative, we support our customers in making data analysis an integral part of their training work and in identifying potential.
Together, we find the blind spots.
Latest Learnings & Insights
5 Major Women-Specific Requirements For Training Control
Most professional women teams are still coached based on sports analytics developed for men. We got confirmation from coaches and players that methods cannot be applied 1:1.
Women Are Six Times More Likely Suffer an ACL Tear Than Men
Every player’s nightmare: the cruciate ligament rupture. Women suffer ACL injuries six (!) times more often than men. Can the right training and load control reduce the risk? We believe so.
Women Athletes Need Improved Return-To-Play After Pregnancy
It’s hard to believe: a lot of women are still advised to delay having children until the end of their careers. The ways to balance both exist. The sound knowledge in teams is missing.
Player Data as Key to the "Extra-Edge"
Swedish international and Arsenal defender Amanda Ilestedt is convinced: data can give you an advantage. Here she reports how she uses KINEXON data to prepare for her career highlight in Australia/New Zealand!
Discover The Stories of Our Flagship Teams
We closely collaborate with AWS, supporting selected flagship teams publicly throughout the process.
Create & Impact
Knowing what is missing is one thing. Finding concrete solutions is the other. Our Sports Science team is in close contact with coaches, athletes and universities to provide coaches with meaningful data to manage training and load more effectively.
First-class player tracking data forms the basis for this. Different wearable products are available for football (soccer), handball, basketball and volleyball. All of them enable highly individualized data analysis in the KINEXON Sports App.
Only KINEXON products offer women-specific analysis features.
Our Products That Enable You to Innovate the Game
Outdoor Sports
KINEXON PERFORM GPS Pro is the next generation of our GPS-based mobile player tracking system for outdoor team sports. In collaboration with Fitogether, we created a wearable with the best results in FIFA testing.
Indoor Sports
PERFORM IMU has the ability to track athletes anywhere and at any time with an easily portable mobile system. This system does not require a wired installation. Instead it uses IMU technology and AI to provide performance data.
Get a Free Software Demo!
Convince yourself of the unique features of the KINEXON Sports App and get an idea
why it makes a difference to customize and individualize analysis quickly and easily.
Latest Results & Innovations
Breaking New Ground in Women's Football
In close collaboration with the KINEXON Sports Science and Product Team, TSG Hoffenheim helped find first blind spots in performance analysis for women. Dive into the details and discover the exciting progress we’ve made together.
The Cycle-Oriented Demand Planner
Load management made easy: With this new feature in our KINEXON Sports App, coaches can now plan and monitor the individual match and training load of each woman based on her menstrual cycle in just 5 easy steps. Learn how it works in our guide!
Our USPs – Your Benefits
We provide the first women-specific analytics solution on them market. Our distinctive approach involves delving into women’s menstrual cycles and personal well-being to uncover exclusive insights. But what sets us apart is our ability to translate these insights into tangible, trackable actions and results, both on and off the field.
Controlled Comfort With the
Possibility of Wearing One’s Own Sports
Bra With an Attached Pocket
(More to come soon)
KINEXON Sports Science Consulting
Team as Sparring Partner to
Create Smart Strategies for Women
Community in Women’s
Sports Tech Sharing Knowledge
and Approaches
(More to come soon)
Connect & Inform
We are aware that this is only the beginning, as every journey starts somewhere. Our goal is to foster transparent development by actively involving innovation-leading partners such as AWS and women’s sports pioneers at every step.
Through these collaborations, we seek to connect with experts, further educate ourselves and our network, and continuously define women-specific tracking and analytics solutions. As knowledge and research progress, we are committed to evolving our approach.
Because our mission is to enable YOU to innovate the game!
“We at KINEXON embrace a perpetual learning mindset, constantly seeking knowledge from industry experts and diligently educating ourselves to integrate the latest discoveries and advancements into our cutting-edge sports technology.”
Dr. Simone Kreyer
Initiative Lead and Chief of Staff at KINEXON
