Munich, 10 April 2018
Audi employs KINEXON with the collection, evaluation and display of data during the games of the Audi Intelligence Court, an innovative fan engagement tool.
At the Audi Intelligence Court, 2 teams consisting of 2 players each play against each other for 2 minutes on a small mobile football pitch. The team that achieves the higher final index wins. KINEXON equips every player and the ball on the court with sensors, tracks the data and visualizes it for everyone on the video wall above the court. The following scores contribute to the index: goals / shots on goal, passes, tackling, defence, distance covered and efficiency.
The system is derived from the Audi Player Index, which is used at FC Bayern München Bundesliga home matches as well as nationwide and across all teams at every game in the American Major League Soccer (MLS). It uses scouting data to calculate an individual performance-score for each player. The Audi Intelligence Court makes the efforts of the players tangible for fans and demonstrates that the KINEXON technology cannot only be used for performance diagnostics and injury prevention, but also for bringing a significant surplus to raise fan engagement.
The system was officially presented at the SPOBIS on January 30th/31st in Düsseldorf. After a very positive feedback, the AUDI Intelligence Court now tours through Germany. The first station was on March 31st on the occasion of the Bundesliga match FC Bayern München — Borussia Dortmund at the Allianz Arena in Munich. Until mid-May, there will be various qualification-rounds at several different national Audi partner clubs. The best two teams of each round qualify for the final tournament at the DFB cup final in Berlin.
Download the English version of the press release here: 20180410-PR-Audi-Intelligence-Court_english
Find the German press release here: 20180410 PM Audi Intelligence Court_deutsch
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