Official Match Balls With Integrated Tracking Sensor - What Do They Deliver That No Other Technology Can?
To take a very close look at every action on the pitch, field or court in professional sports, data collection nowadays relies on countless technologies. In the midst of all these, there are new players: official match balls with an integrated tracking sensors for live tracking. FIFA has tested this technology extensively. The result: Balls with tracking sensors offer exclusive added value.
In Premier Sports Network’s recent webinar, Nicolas Evans (Head of Research & Standards at FIFA) and Maximilian Schmidt (KINEXON CRO & Global Sports Lead) discussed together with Sky presenter, Adam Leventhal, which value tracking sensors in official match balls add that no other technology can.
Among others, the following aspects were covered:
- Why has FIFA decided to partner with KINEXON?
- How does ball tracking by KINEXON work?
- How is ball tracking being used by FIFA?
- How can ball tracking and data enrich the game?
Background information:
In May 2021, FIFA and KINEXON announced a first-of-its-kind collaboration in the field of Live Player Tracking. At that point, FIFA mainly aimed to utilize KINEXON’s tracking innovation expertise to advance the way clubs and players can receive next level insights on health and development, and also how the sport is presented to fans around the world.
In July 2022, the FIFA Quality Programme and KINEXON strengthened and extended their collaboration until 2024. KINEXON’s status from then on also includes ball tracking. From that point on, KINEXON is the world’s first“FIFA Preferred Provider Live Player & Ball Tracking.”
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